Vancouver Island University

Marketing

  • 4 Year
  • Full Time
  • Regular

Program Description

All businesses must have a strategy and process for marketing their products or services.  A Major in Marketing gives business students a flexible choice of completing courses leading to alternative career paths in marketing.  There is an incredibly diverse range of managerial careers in marketing including: online and social media marketing management, not-for-profit marketing, advertising management, event and promotion management, brand and product management, retail management, sports marketing management, market research consulting, business development, sales management, and many other areas in marketing.  Every business needs marketing expertise and people with this capability are in high demand. 

Marketing majors will complete 12 credits in core courses in marketing basics, buyer behavior, customer analytics, and strategic marketing. Marketing majors will also take 18 upper-level credits among a selection customized to the area of marketing for which they would like to gain expertise. To further develop your expertise on a career path students may select from one of a series of marketing streams and complete suggested courses leading to an area of specialization. The holistic expertise gained will be highly valuable to future employers.

Whether you are enrolled in a non-business degree program or are a non-marketing business major, a Minor in Marketing will allow you to add a critical skill needed in business. Earning a minor in marketing is an ideal choice for students who wish to acquire a marketing mindset which is a valuable tool to offer your business or future employer.  Entrepreneurs, business, medical, legal and other professionals, certified trades people, art and graphic design experts and many others all need a solid understanding of marketing to grow their business.

Marketing minors will complete 6 core course credits in marketing basics and buyer behavior and then will select 18 upper-level credits according to a customized marketing stream leading to a career path of interest.

See Bachelor of Business Administration, Majors and Minors.

 

BBA Marketing Major

The Marketing major is a popular specialization offered through the Bachelor of Business Administration program. A major in marketing will prepare students for a rewarding career.

Why Marketing?

People who work in marketing are leaders. They are leaders in helping to shape organizations' strategies and they are leaders in communication. As a result, marketing is a very diverse field and it is constantly changing, offering exciting new challenges and opportunities. VIU's marketing faculty aim to help students discover what aspects of their marketing studies will help them to best achieve their career goals. The department's courses and faculty are well suited towards shaping students' success in general marketing, product and business development, creativity and entrepreneurship, international marketing, advertising and marketing communication, price/channel marketing, and digital marketing. For students interested in any of these streams of study, faculty are happy to recommend electives that will best help them to meet their goals.

Career Opportunities

Marketing graduates find great career opportunities! A career in marketing can take you anywhere and offer you work on any scale. Past graduates of VIU's Marketing program can be found working internationally, nationally, and locally. They are working in fields as diverse as brand management, consulting, sales management, retail management, tourism, entrepreneurship, advertising, website planning, internet advertising, virtual community management, social media management, and government.

Contact

For more information, contact the Marketing Chair, Jennifer Ford, at [email protected] or the BBA Advisor.

For more information on the BBA entry requirements, or for details on the Marketing major, please see the BBA Program and Course Calendar.

Apply for the BBA program today!

Marketing Links

Admission Description

All programs at VIU have admission requirements, which represent the minimum standing you must have completed in order to qualify for entry. Admission requirements are in place to ensure that students will have a reasonable opportunity to succeed in their studies. Different types of programs have different requirements. 

VIU has an entry level for everyone.  If you do not meet the admission requirements for the program you have chosen, we can help you upgrade your qualifications so that you will be able to qualify for admission to that program in the future.

 General Admission Requirements for Academic Programs

Canadian citizens and those with permanent residence status in Canada are eligible for admission to Academic programs if they meet one of the following conditions:

  • graduation from a BC secondary school, or equivalent, with a minimum “C” grade in either English Studies 12 or English First Peoples 12;
  • previous degree from a recognized university;
  • visiting student from a college or university (a “Letter of Permission” from the home institution is required);
  • a transfer student from a college or university (at least 24 transferable university-level credits completed);
  • academic mature student category: 21 years of age (or will turn 21 during their first semester) and has a minimum “C” grade in either English Studies 12 or English First Peoples 12.


Other Details


  • Program Type: Full Time


  • Study Type: Regular


  • Key Point: Marketing


  • Category: Marketing


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Vancouver Island University

Program level:
4 Year
Application fee: $118.33 USD
Tuition: $17,400.00 USD
Cost of Living: $3,120 USD
Starting Date: Submission deadline Status
October 2021 March 2022 Open Now

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